What is WorkbookAI?
WorkbookAI is an AI-powered product on the Wick platform that simplifies how teams work with consumer data. It brings together advanced tools for shaping, analyzing, and modeling data — all inside a natural language workspace where you collaborate directly with Dora, your AI insights partner. By streamlining the entire process in one place, WorkbookAI makes it easier and faster to turn data into decisions.
The Problem
The path to real consumer insight has traditionally been slow and expensive. Extracting the best answers from data required a complex, multi-partner workflow — involving agencies, analysts, data engineers, and multiple rounds of translation across technical tools and teams. Even when done well, the outcome hasn’t been the truth about your consumers. It’s been a version of truth filtered through constraints: time, budget, competing priorities, and human bandwidth.
The result? Deliverables that reflect what could be uncovered within the limits of a process — not what was actually present in the data. The truth has always been out there, but locked behind layers of cost, complexity, and compromise.
Solution
WorkbookAI collapses that complexity into a single, user-friendly environment where the only partner you need is Dora — your full-stack AI data expert, built to work with you across the entire insights journey. Unconstrained by time, budget, or capacity, Dora ushers in a new era of speed, scale, and discovery. In workbooks, Dora is given every tool she needs to create the type of insights that you expect from the largest research and analytics agencies:
- Data Shaping Tools: Filter, merge, and transform data from diverse sources within a single workbook — creating high-quality, insight-ready datasets optimized for exploration and analysis.
- Data Analytics Tools: Explore and analyze data with precision using built-in tools for crosstabulation, statistical testing, comparisons, and pattern detection. Generate enterprise- and academic-grade insight outputs that go beyond surface metrics — supporting confident, data-driven decisions at every level.
- Data Modeling Tools: Build statistical and predictive models directly within your workbook. Deploy models seamlessly back to your consumer datasets to enrich them with scores, segments, and forecasts in real time.
- Natural Language Workspace: Workbooks weren’t adapted from legacy tools — they were purpose-built for a future where AI agents handle the business logic. Instead of retrofitting chat into old UX patterns, we designed a new interaction model from the ground up — one where people, agents, and structured data collaborate seamlessly through natural language.
Welcome to the Agent-Era of Insight Discovery
With WorkbookAI, the gap between curiosity and clarity disappears. Whether you're shaping data, running analyses, building models, or simply asking questions, Dora handles the heavy lifting so you can focus on what matters: making smarter decisions, faster. The future of data work isn't about mastering complexity. It's about collaborating with intelligence. And that future starts here.
