The truth is out there.

Market truth is possible by bringing order to the chaos of the consumer data sources you buy and generate. Wick is an AI-Native consumer data platform here to light the way.

SOS Database
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Canvassing Respondents
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Mystery Zip Drive
Polling Respondents
3rd Party Enrichment
Purchase History
Vote History
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Respondents
2nd Party Data
Consumer Database
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Marketing Exhaust
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Modeled Universe
Phone Banking Data

Welcome to the age of
‍consumer data enlightenment.

With help from Wick’s AI heroines, Norma and Dora, consumer data processing and insight discovery are now impossibly easy – ushering in a new era of market breakthroughs.

Introducing Norma

AI-Powered Data Processing

Norma is trained to operate Wick’s Consumer Data Processing Framework on your data. The result is that your 1st, 2nd, and 3rd party data can be classified, named, documented, and integrated with a level of speed and scalability that even an army of data scientists can’t match.

1, 2, 3 - Integrated

Import your files and watch Norma operate Wick's processing systems.

  • Classification:  A new kingdom for consumer data organization and definition.
  • Lineage:  A system to track and document origins, owners, transformations, and more.
  • Identification: A rule-driven way to name, label, and describe your data species and specimen.
  • Linking: An answer to the age old problem of data integration.

Enterprise-Grade
Data Environment

Secure, integrated, and all yours. After Norma lays down the data processing law on your data, it is organized into a modern, secure data environment where your data awaits your instruction.

Learn about Wick’s security standards →
Modeled Universe
2nd Party Data
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Market Research
Vote History
Consumer Database
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Marketing Exhaust
Canvassing Respondents
Phone Banking Data
Purchase History
Respondents
Text Message Replies
SOS Database
Icon with graphic
Mystery Zip Drive
Polling Respondents
3rd Party Enrichment
Brand Lift Respondents

Introducing Dora

AI-Powered Data Discovery

Get to know your data with Dora, a data explorer who knows everything about every source, column, row, and cell of your data environment. Dora brings mad SQL skills to the table so you can turn natural language requests into instant answers and killer datasets.

Ask and Believe

The age of AI powered insights is finally here. Just ask Dora and watch the time to insights become impossibly easy and fast.

  • Build Datasets: Turn Natural Language Requests into instant queries and subsets.
  • Enrich Datasets: Need to append data from another data source to increase insight potential? Just ask.
  • Discover Insights: Dora can report, mine, and analyze your datasets to copilot towards previously buried breakthrough moments.

The truth is in here. Dare to know.

Wick turns marketing data chaos into order and order into pure potential. Now, it’s time to capitalize on it. With a truly integrated data environment and Dora there as your copilot, the age of truth is finally here

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Keep up with Wick

Read about what we’ve been working on and stay up to date on Wick news, product enhancements, and more.

The Wick Blog

See Wick in action

Contact us with questions or schedule a personalized demo.

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