Turn your audience data into model-ready intelligence.

Your research and audience data hold knowledge the internet can’t provide. Wick is the audience data platform that makes it usable by AI. It brings governed data, analytical tools, and context to the assistants and agents your team already uses.

See it in action

I’ll compare your AI and data-center surveys in Wick, then publish a private Research Packet.

Claudeis using

Wick Gateway plugin

32 survey dossiers assembled58,000 responses · national + regional studies

Cross-study evidence synthesizedTabulations · segments · drivers · study context

Findings Packet publishedSource-linked findings · Research Packet skill applied

AI + Data Centers: Public Opinion

32 studies and 58,000 responses reveal shifts in opinion, regional differences, and the drivers behind them.

WEBOpen the Findings PacketPrivate site · 32 studies · 58,000 responses

I’ll compare your Wick survey evidence with X and the web, separating measured shifts from online noise.

Wick Gateway XX Search Web Search

Survey baseline establishedWaves · subgroups · segments · opinion drivers

Online narratives mappedX themes · local debate · news · policy

Signals triangulatedMeasured shifts · online intensity · next-wave questions

Data Centers: The Signal Gap

Trust drives survey opinion. Cost and grid concerns lead online. Two new narratives are ready to test.

BRIEFOpen the Signal BriefSurvey + X + web · 2 next-wave questions

ChatGPT

I’ll use your message-testing survey to build, validate, and deploy a persuadability model across the audience.

ChatGPT is using the

Wick Gateway plugin

Training dataset readyPersuadability variable · survey + training data joined

Model trained and validatedHeld-out validation · model card generated

Persuadability model deployed12.5M audience scored · saved in Wick Foundry

Your persuadable targets are ready.

Saved and governed in

Wick Foundry. Ready to join to your target file.

CSV persuadable-targets.csv12.5M scored audience · Wick join IDs included

Three audience panels: a consumer carrying groceries and coffee, a voter casting a ballot, and a professional presenting at a board.

Put AI to work on the data that matters most.

We’re all in the people business. Your AI should be too. Your data holds what you know about the consumers, voters, and professionals you serve.

Wick classifies that data, computes evidence, and preserves its context. Your team and agents can explore what’s known, run governed analytical workflows, and build on every result.

Platform

Store your audience data, turn it into intelligence and connect it to your AI.

Your research has more to offer than what made it into the report. Wick gives your team and AI the data, context, and analytical tools to explore new questions—and put the answers to work.

1 — Infrastructure

A lasting home for your audience data.

Wick securely stores and organizes your audience data, classifies it by meaning and structure, and preserves its documentation and context. Your team and AI can build on that knowledge with every new dataset.

Explore Foundry

2 — Analytics

Everything needed for maximum insight.

Join datasets, build composites, and run models. Generate tabulations, statistics, and other evidence. Wick captures the results in a dossier with a Markdown readout and, where useful, structured JSON.

Explore Workshop

3 — Agents

Agents at work. In Wick or in your AI.

Work with embedded agents in Wick’s opinionated, data-centered UI. Or connect agents in your preferred AI apps through MCP to read evidence, write results, and run analytical workflows.

Explore Gateway

Our Model

AI modernization experts, with a plan.

Getting to the frontier of what AI can do for your business isn’t something you install. Wick brings the audience data foundation and the people who put it to work — one thing, because in AI they don’t come apart. We work inside your Slack, Teams or inbox, pick what’s worth adopting, and get to a return early.

Data underneath.

Keep the main thing the main thing: the people you serve. We make your audience data usable by AI and build around the work that matters to you.
Experts inside.

New models. Better tools. We test what’s useful for your business, build it into your workflows, and help your people use it. You don’t have to chase every launch.
ROI out front.

Time to wow is everything. We start with a high-value use case, get it working quickly, and measure the return before expanding.

Your embedded Wick expert, in a shirt that says AI obsessed, industry seasoned, on your team, holding a coffee and a laptop. A Slack message offers to work through your AI agent configurations, with a Google Meet starting now. Slack, Gmail and Teams icons sit to the side.

Training

I’ll be 10 min early for training.

Your business at the AI frontier. In 60 days.

Talk to an expert