May 12, 2025

Wick Powers The People’s Poll

Real-Time Insights from the Public, for the Public. A New Collaboration Between Wick and 2WAY.

Written by:David Burrell


Wick Powers The People’s Poll: Real-Time Insights from the Public, for the Public

Wick has teamed up with 2WAY to launch The People’s Poll—an audience-driven initiative that puts real public opinion in the spotlight. Unlike traditional polls crafted by consultants and filtered by media, this project sources questions directly from 2WAY viewers, ensuring conversations reflect what Americans actually want to know.

Wick’s Role: From Raw Data to Instant Insight

Behind the scenes, Wick provides the AI-powered infrastructure that makes this possible. Our platform transforms fragmented, siloed data into structured, AI-ready systems—enabling instant, accurate analysis.

At the core is Dora, Wick’s AI agent, delivering insights in real-time. What once took days or weeks for traditional research teams, Wick accomplishes in moments—turning public submissions into clear, actionable data for 2WAY’s programming.

As Wick CEO David Burrell puts it:
"We believe it’s transformative to give people direct access to explore public opinion with AI-powered precision."

Changing the Way We Engage with Public Opinion

The People’s Poll is now a recurring feature on 2WAY's Morning Meeting. Every week, viewer-submitted questions will spark fresh insights, backed by Wick’s trusted data systems.

This partnership isn’t just about polling—it’s about democratizing data, giving everyone a chance to participate, understand, and shape the national conversation.

Resources: Explore the Latest Poll Data

The most recent episode of The People’s Poll  just aired, below you'll find the presentation, full topline, and crosstabs with methodology:

📽 Presentation Deck

View the Slide Deck (PDF)

🔍 This Week’s Topline Findings

Topline Results

📊 Full Crosstabs

Access Crosstabs (Excel)

🎥 Watch the Full Segment

Watch Episode: The People’s Poll with David Burrell on 2WAY

📰 Read the Official Press Release

Read Here


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