Finally the Insights Solution for the Rest of Us

Technology has been great for Voice of Market researchers. But let’s be honest- for that 20% of your projects that are still causing 80% of your frustrations, it hasn’t answered the call. Until now.

Wick 2.0 is in development and will be releasing in Spring 2023

Automation is just the beginning

Get deeper insights with more automation, more enriched respondent datasets, and more ways to tease discoveries out of every single response.


Shift the focus from day-to-day tasks to breakthrough moments.

Automatically calculate cost and feasibility across multiple respondent source types, survey the right respondents using multiple modes, and instantly process the responses for beautiful reporting.


Dive deeper and tell new stories with more data on every single respondent.

Wick automatically appends new variables from its custom first party data base of over 280 million US citizens, opening up never-before-practical insights opportunities in an instant.


Increase the lifetime insight value of every response.

Insights shouldn’t end when the next project begins. Wick automatically generates normalized variables within your survey project, meaning building custom data sets across years of survey projects can happen in an instant.

Wick provides an end-to-end solution for every Voice of Market research project. Our goal is to help all insights professionals shift the focus from day-to-day tasks to more breakthrough moments.

How it works

Wick will provide an end-to-end solution for the full lifecycle of EVERY Voice of Market survey protect type.

Just a few of the ways Wick helps:


Calculate cost and feasibility to survey the people in this market across all respondent sources and modes.

Create a rich report loaded with data on the market you want to survey.


Process and transform your survey data into a single format live as they come in.

Programmatically send your survey to  the right respondents using multiple data collection methods.


The industry's easiest-to-use topline and crosstab reporting with mobile friendly views and easy sharing.

In-field weighting, and real-time toplines and crosstabs.

Dive Deeper

Normalize all of your projects into one, easily filterable database.

Choose from hundreds of variables available in our custom first party database to append to responses.

Gain Clarity, Gain Peace of Mind...

The sample size will be met, the quotas will be nailed, and the breakthrough moments will be easier than every before.

With Wick you will...
See Again

Remember those low incidence, very local project that never go off the ground because of feasibility and cost issues? Wick's multi-respondent source, multi-mode research makes these projects both possible and profitable again.

See Faster

Wick is automating data collection, processing and reporting in ways no one has ever attempted. The result is real time insights across multiple modes of research.

See More

Q: What happens when your respondent dataset is instantly enriched with dozens or even hundreds of new variables? A: Never-before-possible insights and stories.

See the Truth

More respondent sources, more modes of data collection, and more enriched datasets is the recipe for more accuracy. And that recipe is why we started Wick in the first place.

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